Achieving Well-being Through Japanese Culture

WACHA is a well-being brand from Japan, rooted in the traditions of the Japanese tea ceremony.

In today’s rapidly changing world, WACHA has developed matcha blends inspired by

Japanese herbal medicine’s concept of "preventive health" (Mibyo) to address modern health concerns.

Our mission is to share the joy of tea ceremony even with those unfamiliar with it,

allowing more people to experience its calming and enriching benefits.

Just as samurai found moments of peace through tea ceremony during times of war in the Sengoku era,

WACHA offers a new form of relaxation designed for the busy lives of modern people.

By redefining tea culture and creating a contemporary lifestyle centered on Japanese traditions,

WACHA aims to spread the beauty of tea and Japanese culture,

while contributing to the mental and physical well-being of people around the world,

and connecting the world with peace.

✅ MISSION

To integrate the spirit of Japanese tea culture into modern lifestyles, offering a new kind of experience that nurtures both the mind and body.

✅ VISION

To create a future where people around the world can experience healing, wellness, and joy—through the power of matcha.

✅ VALUE

🌿 Tradition × Innovation × Global

Rooted in the spirit of Japanese tea culture, we deliver matcha in a new style that transcends time and borders—bringing its richness into modern lifestyles around the world.

🌿 Simple & Natural

We honor the pure essence of natural ingredients, crafting our products with sustainably sourced materials and eco-conscious methods to create a future where people and nature thrive in harmony.

🌿 Wellness Through the Senses

We value both mental and physical well-being. Through the flavors, aromas, colors, textures, and even the sound of whisking, we offer a matcha experience that nourishes the five senses and invites mindfulness into everyday life.

🌿 A Cultural Bridge Through Matcha

By blending Japanese tradition with global food culture, we aim to make matcha a bridge that connects hearts and creates warm, peaceful moments of human connection.

🌿 The New Tea Gathering, Reimagined

Leveraging cutting-edge technology and the power of social media, we propose a new style of tea gatherings—designed for modern lives and digital-native communities.

🌿 Design-Driven, Emotionally Inspiring

Through striking packaging and compelling brand storytelling, we don’t just share the charm of matcha—we deliver emotional moments of wonder, excitement, and delight.

🌿 Inclusive & Effortless

Our matcha is intuitively designed so that anyone—regardless of background, age, or lifestyle—can enjoy it with ease. It's a simple yet inclusive experience made for everyone, everywhere.